The formats that sell.
These video formats show up again and again in winning ad accounts. Match the format to what your buyer needs to believe.
Unboxing
Anticipation plus a satisfying reveal. Great for gift-able products.
Problem / Solution
Name the pain, show the fix. The reliable ecommerce workhorse.
Testimonial
A real-feeling person explaining the result they got.
Skeptic story
Disarms objections: 'I didn't think this would work...'
Tutorial
Shows how to use it, so buyers picture their own success.
Day-in-the-life
Lifestyle context that normalizes owning the product.
Before / After
Visual proof of transformation — strong for beauty and fitness.
Talking head
Direct recommendation, the most native social format.
Static UGC examples
Not all UGC is video. Real photos build trust on product pages and in feed ads.
In-the-wild photos
Real customers using the product in everyday settings.
Review screenshots
Authentic five-star reviews styled as a graphic.
Text-message style
Conversational social proof that feels personal.
Comparison shots
Side-by-side that highlights your advantage honestly.
Why these examples work
Every example above shares one trait: it looks like a real person, not a campaign. That authenticity is what slips past ad blindness and earns trust. For the deeper reasoning, read what UGC content is and our UGC ads guide.
Recreate these with your product
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